The easy, free, 5 second test to determine ROI
Warning — this is NOT a gimmick. Taking this 5 Second Test can help you determine the return on your investment in site analytics tooling. Ready, set, go! Name one change on your site that has been made as a result of an insight found in your analytics. If it takes you longer than 5 [...]
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Coremetrics Certification Test
Recently I took an exam in order to become Coremetrics certified. Since there isn’t much information on the internet about the Coremetrics certification test, I decided to share my experience. In addition I will provide an overview of the exam, point you to study resources, and talk about the benefits of completing this test. Coremetrics [...]
View PostCrossView Named a Google Analytics Certified Partner (GACP)
I am proud to announce that CrossView, Inc. has entered into a strategic agreement with Google to become a Google Analytics Certified Partner. The Google Analytics Certified Partner program is an accreditation for agencies and consultancies who offer web analytics implementations, analysis services and website testing and optimization services. As a company working with a [...]
Responsive Design: The Smart Way to Work
In case you missed CrossView’s webinar on responsive design, here are some of the reasons this approach to web design should be on your project calendar in the next 12 months. With a saturation of thousands of different devices in the market, it’s critical to make your site work well for everyone — no matter [...]
Get back to doing your real job with Tag Management Solutions
For those of us in the digital analytics space, what percent of your job is spent talking about tags and requirements, fighting to get them off the backlog and into a release cycle? And for the e-commerce executives out there, do you hear more about requirements around tags than you do insights gleaned from the [...]
Webinar: Managing Continuous Change – Responsive Design and Tag Management
As e-commerce technology continues to evolve, digital marketers are increasingly turning to tag management for a seamless way to manage their third-party vendors, and maximize online marketing effectiveness. Managing vendor tags has become one of the biggest challenges in digital marketing today because it is so costly and time-consuming. Marketers are often at the mercy [...]
Security Overlooked: Weathering the DDoS Storm
Last year was a very high profile year for companies being attacked with distributed denial of service (DDoS) and this year doesn’t look any better. While there are some network layer based products, services and techniques available to companies, many of these are missing part of the solution. The problem is that network layer approaches are really [...]
CrossView at NRF – Reflections on the Big Show
What a difference a few years make. At NRF last week, you couldn’t take more than a couple steps on the massive show floor before you encountered someone hawking or talking about omni-channel retail. Motorola, Oracle, NCR, Toshiba and many other top names in technology have jumped on the bandwagon. Omni-channel was omnipresent at the [...]
4 Ways to Combat Showrooming
Ever wondered if you were getting the best price on a product when you were out shopping? That’s the premise behind Amazon’s Price-Check mobile app that allows customers to snap a bar code of any product and then send it to Amazon for a price comparison. Although this capability has been around for several years [...]
Mobile Point-of-Sale: Beyond the Technology
When people think about mobile point-of-sale (POS), the first thing that comes to mind is usually Apple stores. Specifically, it’s sleek devices that empower employees with access to product information, inventory levels, and check-out capabilities. But the technology itself is only one — admittedly important — aspect of implementing a mobile POS strategy. There are [...]
