Omni-Channel Customer Experience: How to Empower Line-Of-Business to Drive Success

  Consumers today are shopping omni-channel. For example, the start of an interaction might be through a social media portal – think Facebook — with a smartphone, then move to mobile web and conclude in-store. Shoppers have a wealth of options to design their interactions with businesses. While the use of technology tools, such as […]

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B2B E-commerce: A Growing Tide

B2B shoppers, not unlike their B2C counterparts, are turning to online shopping or e-commerce for their purchasing needs. In fact, this market is set to grow by more than 25% over the next 12 months. B2B buyers are using the online channel for two main reasons – speed and convenience. Corporate shoppers are under tremendous […]

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Winning Over the Empowered Shopper

  Study after study has shown that people trust recommendations from other people over brands.  In fact, today’s shopper trusts shopping advice from friends, family and even total strangers more than they trust advice from brands. Their attitudes and expectations toward a brand are shaped by experiences across a broad spectrum of touchpoints.  Through collaboration […]

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Successful Cyber Monday for CrossView Clients

| December 9, 2013 | 0 Comments

Cyber Monday was a huge success, with data flooding in from all over showing it was the heaviest online spend in U.S. history. However, Cyber Monday was not the only day to see significant online traffic and spending. Following the trend, CrossView clients’ online sales not only increased on Cyber Monday, but also from Thanksgiving […]

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CrossView’s Mobile Point of Sale Grabs Forrester’s Attention

| October 25, 2013 | 0 Comments

  This is a very exciting time in CrossView! Forrester Research, a leader in technology analysis, recently cited CrossView’s Mobile Point of Sale software in a market overview report. Being called out in a Forrester Report is a testament to the quality of our solutions, software and creativity.At CrossView we focus on the customer by […]

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Engaging the Customer in an Omnichannel World

| October 24, 2013 | 0 Comments

  If I asked you, what’s driving change in the retail industry? There are a number of answers you might give me; for example, the smartphone, Amazon, personalization or simply just technology. All these answers are right, to a certain degree. Smartphones, Amazon, personalization and technology are changing in the retail industry but it’s really […]

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CrossView Integrates Google Tag Manager into Hybris Store

| September 17, 2013 | 0 Comments

I am excited to announce that CrossView has successfully integrated Google Tag Manager into their Hybris store!  Meaning, when you launch your Hybris website with CrossView, an industry best practice Google Analytics implementation comes as part of the package. This solution helps alleviate a major challenge for companies who often do not have enough time […]

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The Customer Experience Journey: Are we there yet?

| August 23, 2013 | 0 Comments

One of the most common questions that riddle manufacturers and retailers in the e-commerce space is “how can we improve customer experience on our site?” While the outcome of a satisfied customer may ring true across the board, the “how” of getting to that destination is not always the same.  With the help of CrossView’s […]

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Not your great, great grandfather’s general store – or is it?

| August 15, 2013 | 1 Comment

At CrossView, we specialize in partnering with retailers to enhance their client’s experience through the strategic use of technology. Whilst the pace of change in retail technology continues to accelerate, the fundamental premise of retailing has remained constant over many centuries.   Whether shopping online in the comfort of your home or traveling through time to […]

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The Future of Commerce: Improving customer experience with in-store mobility technology

| July 11, 2013 | 1 Comment

[The following excerpt is from the hybris software e-book titled, "Improving Customer Experience with In-store Mobility Technology" – Ed.]              The emerging age of thoroughly integrated retailing is dominated by a new breed of customer; one who is hyper-connected, and routinely expects merchants to provide a real-time response to their […]

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