E-commerce Cross-Channel Technology Has Changed The Way We Shop

| July 31, 2014 | 0 Comments

In a recent article Margot Myers, Director, Global Marketing and Communications, of the Platt Retail Institute suggested that customer purchases being limited to bricks and mortar stores faded long ago.  She describes how ecommerce cross-channel technologies will change how we shop.  I will go even further and suggest that e-commerce cross-channel technologies have already changed […]

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The Importance of Tag Management

| July 29, 2014 | 0 Comments

Many digital marketers understand the importance of vendor tags but not as many marketers understand and effectively utilize a tag management solution. Tag Management is the effective management of online solution vendor tags.  Vendor tags provide marketers with insights of web browsers helping marketers to understand browser behavior.  When utilized effectively marketers can use tags […]

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Improving Cross-Channel Commerce Customer Satisfaction

| July 9, 2014 | 0 Comments

According to the American Customer Satisfaction Index’s February, 2014 Report, retail customer satisfaction has improved for a third consecutive year. The report states that better customer service and widespread discounting among brick-and-mortar retailers offset a drop in customer satisfaction with Internet retail. Customer satisfaction with Internet retail plummeted 4.9 percent to an ACSI benchmark of […]

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Email Marketing Mistakes: A consumer’s perspective

| June 18, 2014 | 0 Comments

Many brand experiences now start online. This particular brand experience started with me “tablet surfing” from my couch, when I came across a new clothing brand, I had never heard of. I liked their products which prompted me to sign up for their email marketing – What a mistake! Not so much for me, but […]

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How to Prepare Your Organization for the Hybrid Behavior of B2B Customers

| April 25, 2014 | 0 Comments

For decades your B2B customer has interacted with you via offline channels. They have consulted a print catalog, ordered through a customer service representative, and learned about new products through direct sales calls and trade events. While those three tenets of customer engagement still exist, the forward-looking B2B sales organization needs to rethink the use […]

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Omni-Channel Customer Experience: How to Empower Line-Of-Business to Drive Success

  Consumers today are shopping omni-channel. For example, the start of an interaction might be through a social media portal – think Facebook — with a smartphone, then move to mobile web and conclude in-store. Shoppers have a wealth of options to design their interactions with businesses. While the use of technology tools, such as […]

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B2B E-commerce: A Growing Tide

B2B shoppers, not unlike their B2C counterparts, are turning to online shopping or e-commerce for their purchasing needs. In fact, this market is set to grow by more than 25% over the next 12 months. B2B buyers are using the online channel for two main reasons – speed and convenience. Corporate shoppers are under tremendous […]

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Winning Over the Empowered Shopper

  Study after study has shown that people trust recommendations from other people over brands.  In fact, today’s shopper trusts shopping advice from friends, family and even total strangers more than they trust advice from brands. Their attitudes and expectations toward a brand are shaped by experiences across a broad spectrum of touchpoints.  Through collaboration […]

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Successful Cyber Monday for CrossView Clients

| December 9, 2013 | 0 Comments

Cyber Monday was a huge success, with data flooding in from all over showing it was the heaviest online spend in U.S. history. However, Cyber Monday was not the only day to see significant online traffic and spending. Following the trend, CrossView clients’ online sales not only increased on Cyber Monday, but also from Thanksgiving […]

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CrossView’s Mobile Point of Sale Grabs Forrester’s Attention

| October 25, 2013 | 0 Comments

  This is a very exciting time in CrossView! Forrester Research, a leader in technology analysis, recently cited CrossView’s Mobile Point of Sale software in a market overview report. Being called out in a Forrester Report is a testament to the quality of our solutions, software and creativity.At CrossView we focus on the customer by […]

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