Cross-channel webinar now available

Cross-Channel Retail, Online Retail, POS Comments (0)

Our July 22 webinar, Cross-channel Best Practices in Customer Interaction Strategies, was a huge success. I’d like to thank our presenters and attendees who took part in the discussion.

The recorded webinar is available at: https://www2.gotomeeting.com/register/385970760. If you know of a friend or colleague who would be interested, be sure to forward them the link.

So who and what did you miss if you weren’t able to attend? Too much to discuss here, but here’s a little taste:

We heard from Sahir Anand, senior research analyst with the Aberdeen Group. Sahir focuses on technology and process management practices in retail, and the interplay between retail and consumer goods. His work is related to use and adoption of technologies and processes that aid optimization and efficiencies in the multi-channel retail environment. Sahir specializes in store and headquarter-related functions focusing on retail customer and employee-facing technology and process optimization areas. During the webinar, Sahir gave an insightful look at the Aberdeen Group’s multi-channel retail study, and what best-in-class retailers are doing to retain customers and increase sales.

We also heard from Dave Glaser, SVP of worldwide professional services at CyberSource Corporation and a member of the PCI Standards Council. Dave is an expert on electronic payments and payment security management practices, derived from his extensive experience working with hundreds of Fortune 1000 and Internet 500 companies. Dave is a requested speaker at industry conferences such as the Merchant Risk Council and the Direct Response Forum. Dave walked us through payment best practices and how those practices can improve profits and increase sales.

Rick Miller, vice president of marketing and channels at CrossView, has almost 20 years of experience in multi-channel retail, covering areas such as finance, merchandising, marketing, inventory control, and e-commerce channel management. He has worked with companies such as Borders, Smith & Hawken and Hallmark in helping them align their e-commerce strategies with their business goals. His most recent hands-on business roles were as director of e-commerce for Things Remembered, a multi-channel gift retailer, and as director of internet marketing for a multi-channel automotive accessories retailer. Rick took us through a cross-channel case study involving CrossView and Moosejaw.

If you’d like to be sure that you’re alerted to future webinars, email us at marketing@crossview.com.

Roy Bielewicz @ July 23, 2008